The best way to apologize (according to science)
Explore what to do— and not to do— in order to deliver an authentic apology and make amends in a variety of situations. — Over the years, people have come up with some truly awful apologies. From classic non-apologies, to…
Explore what to do— and not to do— in order to deliver an authentic apology and make amends in a variety of situations.
Over the years, people have come up with some truly awful apologies. From classic non-apologies, to evasive excuses, and flimsy corporate promises, it’s all too easy to give a bad apology. Good apologies generally share certain elements, and considering these factors can help you make amends in a variety of situations. Explore what to do— and not to do— in order to deliver an authentic apology.
Directed by Vitalii Nebelskyi, and action agency.
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